The curriculum
One fundamental per rung. The teaching is free — every page below is open, no email wall. Membership ($9.99/mo) is five AI agents doing the rungs with you, each on the rungs where its job matters, plus a milestone review before you climb. Milestones are binary: they happened or they didn't. (The agents aren't hired out yet. Here's what's live today.)
The honest monthly bill of a real business, and the one question that beats it: who actually has this problem?
Milestone: reality sheet + one real conversation.
Coach + Customer Finder
Buy the domain in your own registrar account — the asset everything else plugs into.
Milestone: domain owned, auto-renew on.
Website Builder
One page, four answers, live at your address.
Milestone: loads at your domain over HTTPS.
Website Builder
DNS in plain words, why free tiers are really free, and the move-hosts drill.
Milestone: explain it out loud + point a test subdomain yourself.
Website Builder
Stripe in your name, a payment link, the fee math owned.
Milestone: live link, money lands in your bank.
Money Agent
Who, what, how much, why you — in words a stranger repeats correctly.
Milestone: two humans pass the repeat-back test.
Coach + Marketing Agent
Five pieces of real marketing, AI-built from your pitch — and shipped in a week.
Milestone: all five live, receipts shown.
Marketing Agent
A stranger pays through your link. The rung everything else exists for.
Milestone: one paid transaction, not family, not a friend.
Customer Finder
Where #1 came from, done weekly on a calendar for four straight weeks.
Milestone: the streak + customer #2 or #3.
Marketing Agent + Customer Finder
A 15-minute monthly P&L in a plain spreadsheet — knowing, not guessing.
Milestone: two months, every line explainable.
Money Agent
The three most repetitive tasks handed to AI — on your accounts, written down.
Milestone: three routines with rebuildable recipes.
Coach · every agent writes down its recipe
If cancelling us breaks nothing, you graduate. We help you cancel.
Milestone: clean audit, handover doc, proud exit.
Coach
Twelve months is the design target, not a stopwatch — Rung 8 takes as long as it takes. The only failing grade on this ladder is dependence.