The honest pricing page
$9.99/month
That's it. No tiers to compare, no credits to watch, no meter that runs when the AI is fixing its own mistakes, no percentage of your revenue — ever. What the ten dollars buys is a coach with memory: it knows your idea, your numbers, which rung you're on, every campaign it's written you. Cancel anytime in one click and everything keeps working, because everything was built on your accounts from day one.
What the ten dollars buys
Generic AI is everywhere and mostly free — that's not the product. The product is the one AI that knows your business: it remembers your idea and why you believed in it, your reality sheet, which rung you're on, every campaign it's written you, what worked and what flopped. In month six it coaches with month one in mind. Leave, and you're starting over with a stranger who's never met your business.
Works each of the 12 rungs WITH you — drafts, walkthroughs, drills, the daily first-customer grind — carrying your whole history into every answer. Not a chatbot with a knowledge base.
Before you climb, the milestone gets checked — against YOUR numbers and YOUR earlier work, not a generic rubric. The thing courses never do because it costs them students.
Ask a hundred questions on a bad Tuesday. Regenerate the campaign twelve times. The price is the price.
Rung 12 is us helping you audit your independence and cancel. Included, expected, celebrated.
Why the price can be this low
Credit-metered builders need you consuming credits forever, so they price for a long, confused stay. Our whole model is a member who shows up, climbs for about a year, pays roughly $120 total, graduates, and tells someone. We keep almost nothing running for you — your site is on your hosting, your money is in your Stripe — so our costs stay small and the price stays honest.
The average member should need about twelve months. If you're still here in year two, we've failed — that's a metric we track, not a slogan.
Memory and graduation aren't in tension — they're the same promise. The coach remembers everything about your business precisely so it can hold your milestones to a real bar and get you out in about a year. It knows you AND it graduates you. What it will never do is use what it knows to keep you.
Some graduates choose to keep the membership for the back-office coach after they graduate — it does know the business better than any tool they could hire. That's welcome — but only after Rung 12 proves it's a choice, not a need. Dependence is the one thing we refuse to sell.
Not ready for ten dollars? The free tier already has a memory seam: leave your email in the campaign tool or the reality check and your progress is saved — your coach remembers your business between visits, free.
The fine print, in plain sight
One click in Stripe's portal. No retention call, no "are you sure" maze, no wind-down period.
Domain, site, email, Stripe, customer list — all in your name from the first week. Cancelling us cancels only us.
There is no "Pro." There will not be a "Pro." The upsell you're braced for doesn't exist.
Domain ~$12/yr, hosting usually $0, Stripe ~3% of sales — paid by you, to those companies, at cost. We mark up nothing.