Straight answers
Yes, and there isn't one. The product is a 12-rung curriculum that ends with an independence audit and your cancellation. We make about $120 per member per year and bet on graduates telling people. The companies that want you forever are the ones charging credits — go read their pricing pages and count the meters.
An AI helper with one job. Membership gets you five: the Coach (keeps you honest and moving), the Customer Finder (finds people who have your problem), the Website Builder (builds your site in your name), the Marketing Agent (tells people you exist) and the Money Agent (gets you paid and keeps count). Each one works the rungs where its job matters, and all five work from the same notes about your business, so month six is coached with month one in mind. Before you climb, your milestone gets checked against a hard bar. Meet the five.
Not as a paid team, no. Checkout isn't switched on, so nobody can be charged. What works today, free: all twelve rung lessons, the free marketing campaign (the Marketing Agent's free sample) and the Rung 1 reality check (the Coach's free sample). The full list is on the home page under what's live today. We only move something onto that list when it works.
Because a week tells you nothing. A marketing agent needs four weeks of posts before you know if the phone rings. A customer finder needs twenty asks before you know if you're asking the right people. Swap every week and you never learn what worked; you just feel busy. So: switch agents out and swap them around as much as you like, but whatever is in a seat stays at least a month.
You'll never pay more than $9.99, and there's no meter you pay for. Behind the scenes there is a fair-use limit, so no single account can cost more than it pays. That's what keeps the price at ten dollars for everyone. Get close and your agents slow down; hit it and they rest until next month. Lessons and saved work stay open. You never get a bill.
Then it takes longer — twelve months is the design target, not a stopwatch, and Rung 8 (first customer) takes as long as it takes. The thing we watch isn't your speed; it's whether you're becoming more independent every month. Slower and climbing beats fast and dependent.
All twelve rung pages are open — no email wall, no chapter one that's an ad for chapter two. Plenty of people will do the whole ladder solo off the free pages, and that's a genuine win for us: it's the proof the material works. The membership is the copilot and the milestone reviews.
An idea you're willing to reality-check (Rung 1 might kill it — that's a feature), about $15 for a domain when you reach Rung 2, and a few evenings a week. No technical background — the ladder assumes none.
Never. Your Stripe account, your bank, 100% of your revenue. Our entire income from you is $9.99/mo while you're a member. If anyone — us or anyone else — ever asks for a percentage of your revenue in exchange for "tools," walk.
Nothing. That's the point of the architecture: your domain is at your registrar, your site on your hosting, your money in your Stripe, your customer list in your files. We hold none of it. If we vanished tomorrow you'd lose a coach, not a business.
Emails you leave — in the free tools or for the membership opening — go into our signup list and get exactly two kinds of mail: membership opening, or occasional plain-text notes about the curriculum. Leaving an email in a free tool also means the coach remembers your business between visits — that's the point of asking. No selling the list, no "partners," one-click unsubscribe. Details in the privacy policy.
Yes. One full campaign every day needs no signup at all; an email unlocks more runs per day and means we remember your business between visits. Ship what it gives you. If it brings you a customer, remember which rung that was.
Free products have to make their money somewhere hidden — your data, your dependence, an upsell maze. Ten dollars, paid plainly, keeps the incentives clean: we work for you, you can fire us in one click, and the curriculum is judged only on whether you graduate.