Straight answers
Yes, and there isn't one. The product is a 12-rung curriculum that ends with an independence audit and your cancellation. We make about $120 per member per year and bet on graduates telling people. The companies that want you forever are the ones charging credits — go read their pricing pages and count the meters.
An AI coach, aimed at your specific business, that works each rung with you: it drafts your page, walks the DNS records, drills your pitch, builds your campaign, keeps the daily first-customer tempo, builds your P&L from your real numbers. Unmetered — ask it a hundred things on a bad Tuesday. It reviews each milestone against a hard bar before you climb. And it remembers: your idea, your rung, everything it's written you — month six is coached with month one in mind, which no fresh chat window can do.
Then it takes longer — twelve months is the design target, not a stopwatch, and Rung 8 (first customer) takes as long as it takes. The thing we watch isn't your speed; it's whether you're becoming more independent every month. Slower and climbing beats fast and dependent.
All twelve rung pages are open — no email wall, no chapter one that's an ad for chapter two. Plenty of people will do the whole ladder solo off the free pages, and that's a genuine win for us: it's the proof the material works. The membership is the copilot and the milestone reviews.
An idea you're willing to reality-check (Rung 1 might kill it — that's a feature), about $15 for a domain when you reach Rung 2, and a few evenings a week. No technical background — the ladder assumes none.
Never. Your Stripe account, your bank, 100% of your revenue. Our entire income from you is $9.99/mo while you're a member. If anyone — us or anyone else — ever asks for a percentage of your revenue in exchange for "tools," walk.
Nothing. That's the point of the architecture: your domain is at your registrar, your site on your hosting, your money in your Stripe, your customer list in your files. We hold none of it. If we vanished tomorrow you'd lose a coach, not a business.
Emails you leave — in the free tools or for the membership opening — go into our signup list and get exactly two kinds of mail: membership opening, or occasional plain-text notes about the curriculum. Leaving an email in a free tool also means the coach remembers your business between visits — that's the point of asking. No selling the list, no "partners," one-click unsubscribe. Details in the privacy policy.
Yes. One full campaign every day needs no signup at all; an email unlocks more runs per day and means we remember your business between visits. Ship what it gives you. If it brings you a customer, remember which rung that was.
Free products have to make their money somewhere hidden — your data, your dependence, an upsell maze. Ten dollars, paid plainly, keeps the incentives clean: we work for you, you can fire us in one click, and the curriculum is judged only on whether you graduate.