Marketing Tip of The Day
Now that we know Google can see a larger websites as a more credible source – the question becomes “what kind of content should my website have for visibility?” Quantity is just as important as quality. Sites that include relevant, useful information such as procedure/service details, doctor/staff bios, patient testimonials, before/after galleries & more are often favored. The old-school method of keyword stuffing and adding pages just to add pages just doesn’t work anymore. Google is smarter now, and so are patients. Quick tip – don’t expect blogs to make a major impact in your rankings unless the topics you’re writing are relevant and full of IMPORTANT information that patients are actually searching for in Google. Stay tuned for more! Hiring someone who understands the latest Google trends and algorithm changes is going to be key to your success online. If you’d like more information on how to grow your online presence, message me and let’s chat!