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Marketing ROI

 

Marketing Tip of The Day

Marketing involves several moving parts, channels, platforms, mediums and audiences. For a small business or practice (under 50 employees), it can be hard to narrow down WHICH strategy to invest in, and often times I see people select the medium they like the most – regardless of whether it is the right place for their target audience. hashtag#oops hashtag#dontbethatperson 😉 Interestingly enough, Neil Patel recently released an article on which marketing tactic delivers the BIGGEST ROI based on a study of 208 companies. Can you guess which channel it was? Some might be shocked, but SEO/content marketing delivered the BIGGEST ROI at nearly 700%. Read the article here: https://lnkd.in/ebpgkvK Your website is your online business card, and Google needs to be able to find it or else it’s a waste of time/effort/money. Hiring someone who understands the latest Google trends and website standards is going to be KEY to your success online. If you’d like more information on how to grow your online presence, message me and let’s chat!

Why Content Quality Matters

Marketing Tip of The Day

Now that we know Google can see a larger websites as a more credible source – the question becomes “what kind of content should my website have for visibility?” Quantity is just as important as quality. Sites that include relevant, useful information such as procedure/service details, doctor/staff bios, patient testimonials, before/after galleries & more are often favored. The old-school method of keyword stuffing and adding pages just to add pages just doesn’t work anymore. Google is smarter now, and so are patients. Quick tip – don’t expect blogs to make a major impact in your rankings unless the topics you’re writing are relevant and full of IMPORTANT information that patients are actually searching for in Google. Stay tuned for more! Hiring someone who understands the latest Google trends and algorithm changes is going to be key to your success online. If you’d like more information on how to grow your online presence, message me and let’s chat!

How do I show up on Google?

Marketing Tip of the Day

One of the most common questions I get from the practices I work with: “how do I show up on Google?” Wow, this can be SUCH a long-winded answer…BUT – to keep it simple – the answer truly revolves around content. A way to think about your website and how it ranks on Google is that your website is your online real estate. The more locations (pages) you have, the more opportunity you have the drive more traffic (clicks/new patients) to your practice. Let’s say there are 10 doctors in the same specialty within a one-mile radius. 9 of these doctors have an average website of about 50 pages. 1 of these doctors has a 500+ page website. Google sees larger websites as a more credible source because it has more information on what the users are looking for. Content quality is just as important. Stay tuned for more! Hiring someone who understands the latest Google trends and algorithm changes is going to be key to your success online. If you’d like more information on how to grow your online presence, message me and let’s chat!

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